LAMMA 2026: Reflections from the Show

LAMMA is the UK’s premier event for agricultural machinery and technology. In 2026, the Catalyst team was delighted to return to LAMMA and showcase our new solutions for machinery dealerships.

Every year, LAMMA continues to expand in scale, energy, and innovation. This year, with over 40,000 visitors and 800+ exhibitors, LAMMA was even bigger and better than ever. The show co-located with CropTec and Low Carbon Agriculture for the first time, offering visitors a 360-degree view of farming at a single mega-event.

Machinery, Innovation and Transformation

LAMMA 2026 provided a powerful snapshot of the industry’s direction. The exhibition floor showcased the latest machinery, precision technology, sustainability‑driven innovations, and a growing focus on digital transformation.

Reflecting on the event, Matt Harris, Account Manager for Catalyst said:

“What stood out this year was the shared push toward innovation. Whether we were talking with manufacturers, dealers, or partners, there was a real sense of forward momentum.”

Matt continued: “We also know that change can be difficult. Hearing first-hand about the challenges people are facing helps us shape our development and ensure Catalyst continues to deliver technology that genuinely supports dealerships.”

Conversations and Connections at the Catalyst Stand

The people we meet and the conversations we have at LAMMA are always a highlight of the show, and this year was no exception. From long-standing customers to industry newcomers, our team welcomed a diverse mix of visitors eager to discuss their goals, challenges, and experiences. These conversations highlighted what’s working well for dealers across the sector and what pain points they’re encountering as the industry evolves.

Despite the challenges facing the farming industry, the atmosphere was positive and conversations were upbeat and forward-looking.

Matt summed this up nicely, saying:

“This year’s LAMMA really showed the strength of the industry. People weren’t just passing by, they were engaging, asking questions talking openly about their operations, and looking for real solutions. That energy is something you just can’t replicate anywhere else.”

Looking Ahead

More than an exhibition, LAMMA is a reminder of the resilience, ambition, and collaboration that make this industry great, and Catalyst was proud to be a part of it.

We’d like to extend our thanks to everyone who visited our stand and took the time to share their experience with us. And, of course, our thanks to the event organisers for delivering another successful and inspiring show.

Do You Have a Question?

If you have a question about a Catalyst solution you saw at LAMMA, or if you’d like to continue a conversation with us, reach out to our friendly Sales team. They’ll be glad to answer your questions or to show you our software in action.

LAMMA 2026 Photos