Why Every Dealership Should Offer Gift Cards

In today’s market, customer loyalty isn’t just a bonus – it’s a business advantage. Dealerships across many industries are looking for smart, simple ways to stay top of mind, encourage repeat visits, and boost revenue.

Gift cards do all three.

Here are 5 reasons why every dealership should offer gift cards, and how the Platinum integration with Loylap makes it effortless.

1. Turn One-Time Buyers into Repeat Customers

Gift cards are more than a payment method — they’re a powerful invitation to return.

When a customer purchases or receives a gift card, they’re already planning their next visit. That means more opportunities to serve, upsell, and build long-term relationships. With Loylap, every gift card is tracked in Platinum, so you can see exactly how gift cards are driving repeat business.

2️. Generate Upfront Revenue

Gift cards bring in cash before you’ve delivered goods or services, improving your cash flow and forecasting.

Whether a customer buys a gift card for themselves or as a present, you gain immediate income that can be reinvested into stock, service, or growth initiatives.

3️. Offer More Flexibility (and a Better Experience)

Customers love choice, especially when it comes to how they pay. Gift cards provide a simple, convenient payment option that feels rewarding to use.

The Platinum integration with Loylap supports both physical and digital gift cards, so your customers can pay their way: in-store, on their phones, or with a mixture of payment methods.

4️. Save Time and Reduce Errors

Traditional gift card systems often mean manual entry, double data handling, and additional time on frustrating admin work.

With a bi-directional integration with Loylap, every sale, top-up, and redemption flows directly into Catalyst Platinum – automatically logging payments, updating balances, and eliminating re-keying. That means less time on paperwork and more time focusing on your customers.

5️. Gain Insight and Control

Knowing how, where, and when gift cards are used gives you powerful insights into customer behaviour. This enables you to spot trends, reward top performers, and make smarter decisions.

Loylap’s built-in reporting lets you track gift card sales and usage, top-up values and location-based performance.

The Smart Way to Build Loyalty

Gift cards aren’t just a sales tool – they’re a bridge to better customer relationships. With the new Catalyst Platinum integration for Loylap, it’s easier than ever to bring gift cards into your business and starting enjoying the rewards.

Grow loyalty. Simplify payments. Drive repeat business – all from the system you already use.

Ready to get started?

Discover the Loylap integration