Catalyst launches new Linnworks integration to simplify ecommerce for Platinum dealers

Catalyst has launched a new ecommerce integration for Platinum, designed to make online selling simpler, more controlled, and easier to scale.

By partnering with Linnworks – a leading ecommerce operations platform – Catalyst is giving Platinum dealers a practical way to manage online sales without adding systems, complexity, or manual admin.

Simplifying ecommerce

For many dealers, ecommerce starts as a growth opportunity but quickly becomes a balancing act: multiple marketplaces to manage, stock levels to keep in sync, and orders to process across disconnected systems. As online sales grow, so does the operational workload.

The new Linnworks integration is designed to remove that friction.

A single solution

Using a secure API, Platinum connects directly to Linnworks, allowing dealers to manage product data, stock levels, and online orders as a joined‑up process. Product listings and inventory can be exported from Platinum, stock is kept aligned across marketplaces, and sales orders from ecommerce channels flow back into Platinum automatically.

The result is less re‑keying, fewer errors, and a clearer view of what’s being sold – and where.

More online sales

Dealers can sell through major platforms such as eBay, Amazon and Shopify while continuing to rely on Platinum as their operational core. Stock accuracy is protected, day‑to‑day admin is reduced, and teams can scale online sales with greater confidence.

The integration is aimed at dealers selling parts and products online, growing or multi‑site businesses, and those looking to modernise ecommerce without replacing existing systems.

Helping dealers grow

With this launch, Catalyst is making ecommerce more accessible – helping dealers take control of online sales without the usual hassle.

Discover the benefits

Learn more about the new Linnworks integration