We were delighted to attend the Triumph Dealer Conference this week. It was a great opportunity to meet up with the dealers and Triumph staff, and understand Triumph’s aims for their dealers and the brand.
The day consisted of lunch, followed by a number of presentations by the various members of the Triumph management team with a break in the middle, and then an awards dinner with some entertainment at the end.
The presentations from the Triumph management covered various areas of the business including process and procedures that affect us as a DMS provider. It was useful to understand the areas on which focus needs to be placed and to relate this to the existing and future capabilities of Platinum.
The awards dinner provided a chance for a number of people to let their hair down – sometimes not a pretty sight! We shared a table with the teams from Cobb & Jagger and Youles Motorcycles. I think we can safely say that a good time was had by all - I think Tom may have had a slightly sore head the following morning after his excellent efforts as the table captain for the entertainment! Congratulations to the technicians from Cobb & Jagger that received their IMI certificates; to Bill Smith Motors for the Most Improved Dealer in the North; to Andrew from Youles who won Best Mystery Shop in the North; Staffordshire Triumph for the CSI Sales of the Year, Sales Dealer of the Year and their technicians that received their IMI certificates; JS Gedge for CSI Service of the Year. Congratulations to all the winners and to the dealers who were nominated for the awards.
One specific area that was focussed upon where we can help out immediately is in the customer retention area by getting more and more dealers using the retention centres in Platinum to nurture their customer relations. They can use this for following up customers after a bike sale, for service and MOT reminders, booking confirmations and reminders and “thank-yous” after the event! The text of the messages can be modified for the dealer and the customer to personalise what can be seen as a mechanical process rather than a human one. With Platinum’s video feature, it is now possible to send the customer a link to a video to engage more fully with the customer from both a sales and service perspective.
Our thanks must go to Devron Boulton from Triumph for the invitation to attend and to all the people involved in the organisation of the event from Triumph.