Come see us at the Motorcycle Trade Expo 2013.

Following a poll of dealers across the motor and motorcycle trades by Tradeouts.com they have awarded Catalyst winner of their "Best dealer management software" award. The runners up in this category were our rather larger and to be honest better known competitors, ADP/Kerridge and Pinewood.

I’m personally gratified that it has been noticed and acknowledged that our years of considerable innovation and effort have resulted in a very reliable complete system. We have for many years maintained the ambition of making the administration of motorcycle dealerships as simple quick and painless as is possible. More recently we have brought these benefits to an increasing number of car, caravan and agricultural dealerships too.

Be assured that we will continue the good work on all fronts. We’ve lots of plans and ideas for development into 2013 and beyond. Above all we realise that our success depends on the success of our customers, we will continue to do all we can to help them thrive.

Jeff

All set up and ready to go for the caravan trade's outdoor "fest" on the East coast.

This is in fact the only outdoor show that Catalyst exhibit at. It's all a bit of a novelty for us, fresh air and grass! We've been doing the show for several years but it's always a novelty to experience a little of the outdoors.

The new improved, much larger marquee is in place and even erected without incident! Four times more floor area than it's predecessor, light, airy and all in all a better place to meet, chat and demonstrate what we do. Thanks are due to all involved in the preparations and design. The weather forecast is excellent, so what could be better than a day out. See us on stand 25, find out what's new, there are plenty of software innovations, it's been a busy year for our programming department.

Looking forward to meeting old friends and new faces, See you there

Jeff.

Due to incredible demand for our Customer Retention Course on the 14th we have had to add another date for the people that either couldn’t make that date or were too late to get into this course.

The next training day will take place on Tuesday 11th September 2012. The course will follow the same format as the course on the 14th, see here for details.

We suggest you book early in order to avoid disappointment as this has proved to be a very popular course. The sooner you learn how to use this amazing new tool to its full advantage, the sooner it can help you retain even more customers than your already do!

To book a place please call our sales desk on 0116 230 1500 or contact our sales team.

What is customer retention?

Put simply customer retention is the capacity to maintain regular sales to previous customers. A loyal customer base who habitually buy from you as a "Knee jerk" response to a relevant need.

Why is customer retention important?

All companies are interested in selling their goods and services in order to create profit and flourish. Selling to existing customers is generally regarded as more efficient in marketing terms than finding new ones. Retaining the loyalty of previous customers is thus generally key to business success. For instance if you sell a customer a vehicle it would be nice to encourage them to have it regularly serviced by your company. Additionally related sales of consumables and "add on" equipment are an option to create ongoing revenue. As is encouraging replacement of the vehicle after a suitable period has elapsed.

How do you master customer retention?

How to achieve customer retention is compromised by a number of factors involved, only some of which are computer related. Obviously being generally nice to clients, having great surrounding and polite staff go a huge way towards customer retention.

As for the part that can be enhanced by use of computer systems, Catalyst have excellent market leading software that can help tremendously. Once configured this software is incredibly powerful but an element of "up front" effort to understand and configure it to individual company style is required.

By attending an in-house training day at Catalyst you are able to gain knowledge of the scope of the software and how to configure, style and automate it. Use of Catalyst software can enhance customer relationships enormously. For example a simple "Happy Birthday!" text message costs pence to send, is completely automatic and could well make the difference it takes to bring that customer to your business next time they require something. MOT and Service reminders are something useful to the majority of us. A gentle nudge at a time like this can be genuinely helpful to your customers and are likely to reward you with additional work; which could so easily have gone elsewhere.

Why choose in-house training with Catalyst?

Catalyst’s software is at the leading edge in this area and can be completely automated! So why not benefit from it?

Training Format

The training day will take place on Tuesday 14th August 2012. The cost of the day course is a mere £190; which you are bound to make back once you’ve mastered Customer Retention! We have a limited amount of spaces so we urge you to book early to guarantee yourself a seat. Refreshments will be available during morning and afternoon intervals. The day is split into two three hour sessions, the first starting at 10am and the second beginning at 2pm. If you require overnight accommodation we can provide you with the suitable details of local hotels.

We are keen to ensure that knowledge gained is translated into real improvements for your business. As a follow up to the training, in order to help style the software to the needs of your specific business we offering two hours "One to One" remote support via computer link as part of this training.

To book a place please call our sales desk on 0116 230 1500 or contact our sales team.